Tempur

The initial idea was to create two 15” animations combining different features on each video. After some considerations, there was a change of plans during pre-production. We ended up making 11 shorter animations, each featuring a specific concept or characteristic.



Design and Direction: JM Blay
Creative Direction / Art Direction / Editing / VFX: JM Blay
3D: JM Blay, Alex Magnieto & Abel Vartan
Production: Blay Studio
Agency: Dippin’Sauce

BREAKDOWN